On average, the self-guided tour lasts approximately 2 hours. The Heineken Experience is a branded experience in the oldest brewery in Heineken, in the heart of Amsterdam. In 1988, the old brewery closed because we grew too big for our boots. Today, the historic building serves as a place where you can learn all about Heineken's heritage, the brewing process, our sometimes crazy innovations, sponsorship, and the history behind the star.
You'll also learn about the best way to taste and enjoy your Heineken beer. Minors accompanied by an adult are also not allowed to enter the Heineken Experience. This is the basic tour offered at the Heineken Brewery and includes self-guided access to the attraction for approximately 1 hour and a half. If you book a Heineken Experience and a canal tour, the boat will drop you off in front of or near the brewery.
For an itinerary to occupy the whole day, check out this tour that starts at the Heineken Experience and goes to Volendam, Edam and Zaanse Schans. From brewing beer to bottling and shipping, this ticket helps you learn how Heineken produces the best beer there is. Discover the world of Heineken through an interactive self-guided tour of the former Heineken brewery. During the tour, you will learn about the history of the Heineken Company, the 4 natural ingredients used in brewing and the brewing process.
There are currently two tours available at the Heineken brewery: a self-guided public tour and a VIP tour. After the tour, the Heineken expert will take you to a unique space inside the Heineken brewery, where the beer tasting will take place. In addition to these combined offers, there are several boat tour companies that offer ticket packages that include both your service and admission to the Heineken Experience. Each Heineken Experience tour includes entry to the brewery, a tour of the building, and free beer.
Two pints at the end of the excursion plus half a pint in the middle, where you learn to fully enjoy a Heineken, was included in the rate. Finally, if you're not interested in a boat trip or cruise, City Sightseeing offers a combined ticket with its hop-on hop-off bus tour and the Heineken Experience. It's a self-guided tour of the Museum that takes you on the journey that each bottle of Heineken passes through. Each offers an opportunity to discover the Heineken heritage, the manufacturing process, the innovations they have made and other interesting details.
Most visitors spend two to three hours learning and exploring during the Heineken Experience self-guided tour.
